When working with a sign printing company on a project, success depends on the initial choices you make. Here are 6 tips for making sure your sign printing work will go better.
Think About Where the Signs Will Be Used
The environment where you'll place your signs will dictate your materials choices. A vinyl product, for example, is probably a bit much for indoor purposes, but it could make all the difference outdoors in a humid region. Similarly, a cloth banner is found inside, but it could be a mold collector when placed outside.
A sign should also contrast with the surrounding environment. For example, using a white sign against a dark, natural backdrop will help your message to stick out.
Especially if people won't have the time to stop, read, and comprehend a sign, there's a lot to be said for keeping it simple. Try to distill your message into three to 6 words. Using a small number of words will also allow you to have larger signs with less text. That can be an advantage in dense, urban settings where attention will be at a premium.
One or Two Fonts
Constant font shifts make text harder to read. Going overboard with fonts also makes it hard for viewers to discern what your brand is. If you look at the front of a modern Coca-Cola bottle, for example, you'll only see two fonts in play. One of these fonts is strongly associated with the company's historic brand.
Also, stick with fonts that are legible. This is especially the case for signs that are instructive. No one needs to get lost on their way to the county fair because the key text was stylized.
Limit Your Color Choices
You might notice a recurring theme of restraint, and that applies to color selection, too. Narrow your color choices down to between two and five. Similarly, try to use one or two colors to maximize visual impact.
Creating several versions of a sign will give you a better chance to hone in on what works well. As you rule out less successful ones, try several new versions of the best ones to see how well they're working for you. Keep iterating through the possibilities until you're incapable of iterating further.
Make It Actionable
Whatever your message, ensure the viewer can act. If you're promoting a cause, for example, give visitors a website address. Phone numbers are also great additions.