When it comes to running a retail business, you need a variety of signs in order to promote your business and direct customers. When it comes to running your retail business, there are a variety of signs you should invest in.
Sign Type #1: Information Sign
First, you need informational signs within your store that help guide your customers around. Informational signs will help customers more effectively navigate your store's space. Informational signs should hang down from the ceiling so that they are visible.
For example, your informational signs should direct customers to where the restrooms are and identify the different areas of your retail store. For example, if you own a clothing store, your informational signs should identify where to find different types of clothing and where different clothing departments are located, such as men's, women's, and children.
Sign Type #2: Storefront Sign
Second, you need a sign on the outside of your building that identifies what type of business you are running. Your storefront sign should include your store's name and should help bring people into your store. Your store sign color and style should match with your overall branding.
For example, if you sell children's clothing, and you use big block letter with bright colors on your marketing material, you are going to want to design a storefront sign in big block letters with bold colors. You want to align your storefront sign with your brand marketing so that people can easily identify your store and associate it with your previous marketing efforts.
Sign Type #3: Outdoor Signs
Outdoor signs, often called sidewalk signs, are signs that fold in half and can support themselves. You can easily pull them in and out daily. There is information on both sides of the sign.
Outdoor signs can be used for a wide variety of purposes. You can use outdoor signs to let people know about specials and sales that you are running. Outside signs are great at bringing foot traffic into your store and are a great way to educate customers about sales and special offers before they walk into your store.
As a store owner, there are a wide variety of signs you can use for your business. Within your retail store, you should have informational signs that identify where different items and services are located within your store. You need a storefront side on the outside of your store that matches your branding, and you need outdoor signs to advertise specials. Visit a company like DHS Signs to get started.